21. Breaking Anti-immigration Narratives on YouTube – An Interview with Shauna Siggelkow from Define American

On the 21st episode of Immigration Today! Angeline Chen welcomes Shauna Siggelkow. Shauna Siggelkow is an experienced digital content producer and strategist, whose work focuses on the intersection of digital media and social justice. She is the Director of Digital Storytelling at Define American where she develops original research-based content strategies to combat xenophobia online. She is a film producer working in media production, research and advocacy, a former producer for MTV’s Emmy-Nominated White People; and formerly on Video & Development at the LA Times. 

Define American is a culture change organization that uses the power of narrative to humanize conversations about immigrants. Shauna is the co-author of a new report from Define American which examines the impact of anti-immigration YouTube videos have on the American public. 

In this podcast, Shauna goes into depth about how YouTube has the power to affect the American public opinion and action around immigration. Specifically, the report analyzes anti-immigration content, The Great Replacement theory, the way this content is packaged and how it affects real-life decisions of its viewers. The reason this report focuses on the “anti” side is because there is an understanding that in order to refute anti-immigrant arguments it is necessary to understand them as well. Shauna also goes into the “toolkit” that Define American has developed which provides resources for people to combat these narratives. 

If you are interested in reading this report you can download a copy at  Define America’s website. You can also access their online toolkit here.

Please follow Define American on Instagram, Twitter and Youtube. You can follow Shauna Siggelkow on Instagram and Twitter as well.

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